Freelancer Friday Newsletter #7
Building Your Digital Presence as a Freelancer
You choose to freelance as a career for a reason: to have the freedom to work for yourself and start your own business. As a freelancer, your ability to sell yourself, and to stand out from the crowd is paramount to building a relationship with clients.
In today’s world, people’s digital attention span is very short - requiring you to make a good impression within seconds. Have you heard the phrase first impressions are lasting impressions? Well the digital profile is no different. Your profile is the first impression -maybe the only one- the employer will have of you. Why not make it count?!
Many freelancers wonder why they’re not receiving projects while they are great freelancers. Well, believe it or not, your profile has a huge impact on your scores.
In this week’s newsletter I’m here to provide a few tips on how to create a winning profile and how the Black Freelancer platform was created to support that.
This one is really simple. Ensure your profile is complete and is comprehensive of your work experience.
Ensure that your experience reflects or can connect to the types of opportunities you want to land.
This tip really shouldn’t need to be said, but keep your username and information professional.
Can you recall the last time your online freelance profile was the major source of winning work considering the number of methods you advertise yourself? If you’re scratching your head, it’s time to take things to the next level. Why? Remember that the gig economy will continue to grow in the coming years, and competition will only intensify. As a result, your freelance profile might mean the difference between winning new business and losing every pitch.
Make It Easy For People To Get In Touch With You
Make it easy for potential clients to figure out where you’re located and how to contact you. Many clients choose to recruit local talent for a variety of reasons, including proximity and community support. If you mention your location and complete all the qualification boxes, you may gain an advantage in local projects. Furthermore, the easier it is to contact you, the more trustworthy you will appear. After all, one of the most crucial aspects for clients when employing freelancers is reliability.
Add A Professional Photograph
When your next job is on the line, avoid taking selfies. A professional photograph is essential for generating a good first impression.
Keep it updated!
As you continue to grow and build out additional skills ensure your profile is reflective of that journey.
Your freelance profile isn’t a one-time investment. It does need routine maintenance. You should update your online freelance profile as you gain more experience or get a new certificate.
Your digital profile is your resume as a freelancer. If you want to get paid, you’ll need a freelance profile to back up your claim. It’s what gives you a strong first impression, gets you an interview, and helps you stand out from the crowd.
Having a professional freelance profile can be crucial to your success. So don't rush it, follow the steps above and you're sure to attract potential employees. Till next time, Bye for now…..
New UI for adding and cropping your profile photo
Improved UI for uploading your resume
Improved UI for adding projects
Bug fixes and improvements
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